Successful participation by national group exhibitions for European companies in trade fairs at the world’s most important venues entails the delivering companies with a package of activities and services structured as follows:
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• research and analysis of markets of interest for specific sectors;
• selection of strategic trade fair partners;
• option of a national group exhibition area to be shared by participating exhibitors coming from the same country at selected trade fair venues;
• design and implementation of the stand concept for the chosen collective area to be shared by participating exhibitors with rental of dedicated display units;
• planning of promotional activities, such as advertising, press office, and direct marketing for organized collective participation and the creation of related tools, such as: newsletters, advertising pages, catalogues, and dedicated websites.
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